At Hales North, we’re passionate about people, places, and communities. We like to help — and we do so by applying our specialist knowledge in aviation and airport management, alongside the disciplined, practical processes we’ve developed through years of supporting airports and local governments.
Aviation is special. It connects people with opportunity, adventure, and one another. We care deeply about the role airports play in connecting communities across Australia and the Pacific — not only for travel and trade but also for medical, emergency, and disaster response.
Connected communities are vital to modern life, and we’re honoured to support the sector with practical, affordable, and insightful advice. We thank our clients for trusting us to help elevate outcomes for their communities.
Forged in the complex, highly regulated world of aviation, our strategic planning and problem-solving methodology is structured, repeatable, and adaptable across many contexts.
We’re curious but disciplined — balancing creativity with evidence and objective evaluation. We believe in the power of genuine engagement, data-driven insight, and measurable performance to inform sound decisions.
Our work focuses on executable strategies that build capability long after we’ve left. We collaborate closely with clients to co-create strategies that are ambitious yet achievable — lifting goals, aspirations, and performance for the long term.
Disciplined thinking. Creative solutions.
Four principles shape everything we do:
Integrity – Trust is everything. We hold ourselves to the highest standard of honesty and accountability.
Diligence – We do what we say we’ll do and take care with every detail.
Curiosity – We ask better questions to find better answers and unlock collective wisdom.
Kindness – We believe generosity, respect, and a positive attitude make collaboration better for everyone.
Sara has more than 20 years’ experience across aviation, infrastructure, and regional Australia. Her career includes establishing the international airfreight business at Toowoomba Wellcamp Airport and later serving as its General Manager. Since 2020, she has delivered aviation and strategy advisory services across Australia and the Pacific and, since 2022, has served as a Non-Executive Director of Aviation Australia.
With roots in outback Australia and early experience in the cattle and transport industries, Sara is passionate about applying the tools and frameworks developed in aviation to support local government, infrastructure, community, and arts organisations — helping them define clear goals and strategies that create enduring value for their communities.